Spin the wheel on the donkey/spin again

Reading the tea leaves – the walls and floors are tearing, collapsing – I’ve been here before many many times in forty+ years. It was cassettes and postage, it was websites and CD burns, it was BandCamp and downloads … now it’s Spotify streams … but the crackling and scratching is even louder. The centre cannot hold.

When you are most comfortable the termites are gnawing. The grinding sound is near to the surface. I cannot sit on BandCamp and hope that change will stay away. BandCamp is dead meat, no life. Downloaded albums are mortally wounded and streams can’t be that far behind. I’m looking around…

Listen to how the children cry – none can stream on Spotify. They desperately make their music even more generic / categorised / safe. WRONG. I thought about talking with them but have thought again – put on your own oxygen mask before you can save any children. The only way is forward. It will be unpopular – particularly as I have been wrong often and have often made messes when trying to create new things. Like Nilamox.

People like rare. They like old. They like odd/misshapen. They want exclusives. They want personal. Bespoke. STAFF ONLY. Luxury Class. Lightning Lane. How can I sell rare vintage alongside the latest thing? How can I sell very expensive and very cheap? How can I break through the old categories so that listeners can never really be sure of what will come next? How can I really be multimedia? And build community? And be more true to the spirit that launched this thing?

It comes down to trust. That I will deliver something worthwhile. That no matter how oddball it might be – it will be cute as a button. That the very old and very new will be very worth while. And if you have a dollar, you will get something. And if you have 1000 dollars you will get something else.

There are platforms for this and I have been asking for experiences that other people have had in providing their own stuff. Patreon is very much into episodic material – podcasts for example. Chapters and deadlines… no that’s not quite right because I don’t know if the deadlines are more important than the work. Then there’s BuyMeACoffee which is just a little blunt – I want to have a salon not a teacup. So next is Ko-Fi which is better because I think they are not dead sure of what they are doing. I am not sure either so we have more in common. Let’s run this shit into the ground together. They are in the UK. That could be a good thing.

What’s going to happen? Ideally I would slowly pull down music from BandCamp and make it part of a wider mix. I could sell odd bits of vinyl – I have a room of it. We could start making Blubberknife again. We could sell tickets to the computer games and videos. Or I don’t know.

But I do know that stability causes cancer. Jump. Take a risk.

5 Comments

  1. Jeremy Keens

    A large part of the head’s pleasure is the constant development, experiment and LardMotel pigheadedness. People will follow you down the rabbit holes you explore. Staying fresh.
    Thanks

  2. Jo

    Any news on the ear bitten re-issue?

    • Tom Ellard

      I am told it will be announced on the 9th August in the USA, and will follow up with information once I have the news…

  3. Anonymous

    Just go ahead and Sell Out already! Your commitment to Artistic Integrity leads to poverty and madness. Just give the people what they want, repackage that shit, give them the bread & circuses, and live your life. No one is in the wings taking potshots about how Ellard sold out, and fuck ’em if they were.

    • Tom Ellard

      I enjoy making cool things, it gives me a little spring in my step. Sometimes I think of sub-par things I’ve done or allowed to happened and that can make me feel shit for days. So when I’m whining and fussing like this it’s well worth it. Annoying for everyone else but good for me and the work in general.

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